The Meyer Matrix highlights opportunities in the DAO landscape. When there is an opening in one of the quadrants, it points to an opportunity for new and existing DAOs.
New and emerging DAOs will want to carve out their own identity. They might want to look first at DAOs working on a similar topic. With this comparison, they can decide if they should get more specific on the topic or try to become an aggregator, connecting disparate individuals all somewhat interested in the same broad topic.
They may also want to create a strategy based on the audience. If they can connect with a specific group of people, they can let the topics be wide and varied. Alternatively, they may see an opportunity to become the DAO aggregator, attracting a broad audience interested in a wide variety of topics.
We can label these four quadrants based on their characteristics:
- DAOs with niche audiences and niche topics are subject matter experts
- DAOs with a broad audience and niche topics are subject matter aggregators
- DAOs with a niche audience and broad topics are industry matter experts
- DAOs with a broad audience and broad topics are industry matter aggregators